Scottish Premier League (SPL) has announced the signing of a new sponsor for its upcoming season, adding to the league's already impressive prize pot.

The deal involves a partnership between Scottish Rugby and the club, which will see the SPS Cup become the official tournament for the new season. The sponsorship agreement will be worth up to £2m per season, with the option to extend the deal for a further two years.

This move is part of a wider strategy by the club to increase revenue from sponsorship deals and promote its brand as a premium footballing experience. The new sponsorship deal comes at a time when the league is undergoing a period of financial重整和转型，需要增加收入来支持俱乐部的运营。

The new sponsorship deal will also provide an opportunity for the club to showcase its identity and heritage in a more direct way than ever before. By partnering with a leading sports brand like the SPS Cup, the club can tap into a growing market of passionate fans who are interested in football and rugby.

In addition to the increased prize pot, the deal also includes a range of other benefits, such as early entry to the competition and exclusive access to matchday events. The new sponsorship deal is likely to attract a significant amount of interest from potential sponsors and supporters alike.

Overall, the new sponsorship deal with the SPS Cup is a positive development for the Scottish Premier League and its players. It provides a clear path forward for the club and helps to ensure that it remains competitive and successful in the international sporting landscape.